EPSA Pink Lemonade, Best Launch 2016


This summer, EPSA’s Pink Lemonade was launched on the Greek market and it seems as it has made quite an impact! The motto “Pink Your City” was heard loud and clear; its special, fruity flavor and its unique color were embraced by everyone in Greece.


EPSA’s novelty this year stood out on Friday November 25th, at the 16th Sales and Marketing Conference, where it was honored with the Best Launch for 2016. A distinction of great significance for the company itself, as well as for the overall market since it comes from measurements in retailers and evaluation of high-level executives.


A 100% Greek product that wins over the difficult Greek consumers with a particular age span that have already become Pink’s fans and friends in such a short period of time.